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Ups and Downs of Hiring – October 3, 2010 – Segment Two

2Minutes&MoreBetsy and Renee continue their interview with Larry Weintraub, CEO of the Social Media Marketing Agency Fanscape. Larry discusses how he finds experts in the Social Media space. His company asks potential candidates to answer very specific questions about how they solved social media problems and what tools they have used to solve those problems. One of the most important questions to ask candidates is “what do you read?” There are many sources out there that you must keep up with that cover the ever changing landscape of social media. For example you should be reading Social Media Examiner, Seth Godin, Chris Brogan,  and Brian Solis as well as articles from the IAB, Adweek and Adage at a bare minimum.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.


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